This is to slow you down, especially your kids, and allow them to be exposed to all these cereals. You may see some form of hopscotch or something that is somewhat interactive. You may also notice that on the floor in front of all these cereals are colorful designs or creations on the floor. All the kid friendly cereals are all lower down, right at a kids eye level.
The next time you’re in a grocery store check out the cereal aisle. This really draws in children and creates a strong association with the character and ultimately the product. This is when animals, especially cute cartoony ones, take on human traits. And it works.Ĭereal companies, and many other manufacturers, are big on using cartoon animals in their products due to the effect of anthropomorphism. McDonald’s spends more money advertising the Happy Meal than they do on adolescents and adults. Manufacturers are aware of this and aim to direct advertising to children as they know they are the ones that can influence a lot of the family’s purchases. The most notable areas being where the family will eat, where they go on vacation, and what food products they buy. In most cases it’s just to shut them up but children determine a HUGE part of a families spending. As much as many parents don’t want to admit it, they at many times have given in to the demands of a whining child. Adults though were the main ones buying cereals but heading into the ‘80s that would change.Ī kid begging and pleading for anything from a cereal to a toy can actually be very successful and it’s called “ pester power“. The top-selling breakfast cereals have always generally been:įor an ‘80s kid, there are a few gold choices in there specifically Cinnamon Toast Crunch and Lucky Charms. Except for maybe stoned college students. The problem for these brands was that they were 100% targeted to kids and really had no hope of cornering the adult market.
For 9 year old me this was my dream come true. I remember almost passing out the day I saw a box of Corn Pops and Fruity Pepples on the countertop. Our whole family would be up there sharing these cottages and my aunts and uncles were in charge of the food. A big thing would happen in the summers however when we would head north to the cabin. To me, this was the very definition of utopia. Seeing Cookie Crisp commercials when you were younger was borderline abuse knowing that I would never get to have cookies for breakfast. They were more facsimile foods, but that didn’t matter because I wanted them more than life itself. A lot of the things I was seeing in commercials could not really even be considered foods. That’s as extravagant as our cereal choices were. We were raised on the standard Cheerios, Cornflakes, Weetabix, and, if we were lucky, Honey Nut Cheerios. I took this worse than some countries that lose their independence. Anything that came from a brightly colored box with some sort of cartoon on it was not going to be making it into my bowl. If you grew up like me you probably were very rarely allowed sugary junk cereal. You can listen to the podcast version about 1980s cereals, or if you like to listen with your eyes you can read on! The Brave New World Of 1980s Breakfast Cereals An explosion of cereal varieties and characters, along with great advertising campaigns, made these breakfast cereals as coveted as some toys. The breakfast cereals of the 1980s ushered in a whole new era of products that were highly desired by kids. Do you remember being that kid in the supermarket pleading for your dream breakfast cereal like your life depended on it?
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